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What is the right pricing strategy? It is a big question before small-business people. Fixation of the pricing strategy is an important decision that will decide the success or failure of the small business. Consumer always try to get the goods for competitive price and whereas the seller always try to maximize the profit by pricing it higher.
The price of the product depends on Company’s popularity, quality of the product and how it is establishing its unique identity in the market. Generally there are four important pricing strategies adapted by the business people. Knowledge and understanding of these pricing strategies will help small-business people to take right decisions.
1.Cost plus pricing;
In this method price is fixed based on the cost of the product and estimated profit. This is a survival strategy because without profit no business survives. Customer is however not interested in costs. Customer assesses the cost of the product by comparing with similar products available in the market. Generally the price of the product must match with the value of the product but not based on cost price. This strategy however is quite useful in the initial years of business where survival of the business is important than gaining profits.
2.Market set pricing;
This strategy is market driven. Market sets the price rather than you fixing the price. When there is higher demand people will pay higher prices and you get benefit out of it. However when the demand is low people tend to pay fewer prices. This is very familiar in travels business. When ever there are holidays the volume of passengers increases and travels people raise the prices. In other days when the demands fall down they also reduce the prices.
3.Value created pricing;
Reputed company’s like Sony, hp, apple, etc. set prices based on this strategy. In this method the value of the product is improved first and then price is fixed. Small-business people must focus on this pricing strategy to get maximum profit and advantage of it. In order to adopt this pricing strategy focus must be on the development of unique brand. Development of brand means development of the trust and relationship. The priority must be given to fast and efficient service to the customer. You need to change goods return and exchange policy and also money back guarantee schemes to develop trust in customers. A lot of patience is required to meet requirements of the customer. You need to ensure that they would not be any communication gap between you and the customer. When you achieve full satisfaction of your customers you can adapt this pricing strategy enhancing the prices gradually.
4.Market capturing pricing;
Many large business companies adopt this pricing strategy, to grab the huge market share. In this pricing strategy the main intention is to capture the sizable market share initially so that they can avoid other competitors. Many big companies like Reliance, Sun direct, etc. are using this strategy to capture the large market share.
You need to assess the situation carefully before fixing the price. There is no hard and fast rule in fixing the price of the product or service. You need to be flexible and change the strategies according to the situation on the ground, taking into consideration the factors which I discussed above. I must tell you business is always dynamic and it is not static and therefore fixation of price also situation dependent. Right pricing strategy helps small-business to survive and stay top in the business.
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Teenage love is a feeling that forces you to spend time with your partner. Enjoy this new relation. Use this association to understand your partner’s attitude and his beliefs. Let your judgment to prevail over instincts of your passion. One’s you lose this thinking and sensibility it turns into Teenage infatuation. Teenage infatuation takes away your discretion and the consequences cripple your life.
Kailashgiri hillock, Tenneti Park, Vuda Park and Beach Road are the important tourist spots in the city of Vizag, India. As we are living in Vizag, we visit these places often. We relax and enjoy the cool breeze of ocean and feast our senses with lush green landscapes in the parks. We enjoy the morning walk in the beach road. While we are fascinated by scenic beauty of the surroundings, sometimes we encounter small bouts of discomfort now and then. We feel discomfort when teenage love turns into teenage infatuation.
Teenage couple also selects public places to spend their time. Nothing wrong, the problem is that in the process of their enjoyment, they cross boundaries of decency and indulge in instinctive intimate acts, unmindful of the people around them. Such as indecent acts are uncivilized and uncommon to human beings. Teenage love turn into Teenage infatuation which destroys their discretion, and they were captured by the passion. Their rational mind ceased its operations. They completely absorbed in their activity much to the discomfort of other people around them.
Evolution equipped us with the faculty of thinking and discretion. This is one of the rarest gifts possessed by us. However, unfortunately at times, we failed to apply this faculty. Animals which do not have this faculty indulge in sexual acts instinctively. They have no discretion of time and space. Human beings are highest evolved living beings capable of regulating the sexual instincts. Regulation is not to suppress love and passion but to harness its enjoyment to the fullest extent. By exercising the discretion, we are able to enjoy the emotion oflove and passion, its ecstasy in totality.
The act of courtship or teenage love itself is not wrong. It is, in fact, essential and form part of human evolution. One can enjoy and fulfill our life needs by demonstrating civility and maturity. Adults criticize this behavior without explaining it properly. Such irrational acts cannot regulate this essential human nature. What is required? Right education and proper appreciation of human civility, go a long way in transforming their behavior.
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A peep into internal human body systems spellbinds you. If you think that, you are fit for nothing you are mistaken. You are a marvelous creation by the Creator. You always look outside your body because your senses are outward bound. Once you switch off outward senses and perceive within the body systems, you realize the complexity with which you are made. Peep into human body systems to experience its mystical functioning. This fascinating experience elevates your soul for living well.
Building blocks of human body systems
Your body is made of 50 to 70 Trillion cells. 4 to 5 trillion cells die each day, and they are replaced regularly. Your body is capable repairing itself with amazing capacity. It is not the doctor, who is healing you. It is the human body systems, which are capable of healing you. The creator designed you for living well.
Astonishing motor pump that works relentlessly to supply oxygen and food ;
Heart is a pumping motor. It pumps the blood all over the body through the net work of pipes. Blood carries food and oxygen to the heart and other parts of the body. These pipes are capable of carrying 4-5 litres of blood. The blood travels along 100,000 kilometers of blood pipes, which is equal to about 2.5 times around the equator. The blood contains 25 to 30 billion red cells; 2 million red cells are made every second. You have a total of 1 trillion white cells for fighting germs and infections. You make 10 billion new white blood cells each day. Your heart pumps 13,640 litre of blood and your heart beats 100,000 times each day.
Your super computer brain and internet of nerves;
Your brain is a super computer and can process up to 30 billion bits of information per second. Brain is equivalent to 9,656 Km of wiring and cabling. Your internet of nerves contains about 28 billion neurons. Neuron is a tiny computer; interpret information received through your five sense organs. Each neuron is a tiny self-contained computer, capable of processing one bullion bits of information. Neurons also communicate with other nerves through a network of 160,935 km of nerve fibers. Brain and network of nerves are one of the fascinating human body systems. Creator had designed your super computer brain with a view that you can use it purposefully for living well.
Your food processing chemical factory ;
The food we eat must be broken down into smaller molecules before our body cells use it. Our digestive system is a chemical processing unit that breaks down the food; and it also excretes the waste. It is a piping structure consisting of stomach and intestine. Stomach produces up to 2 liters of hydrochloric acid. 500,000 cells in your stomach lining are replaced every minute. Digestive system is one of the complex human body systems.
Your untiring lifeline breathing machine
You inhale 6 litres of air per minute or 8,640 litres a day through the lungs. You breathe 28,800 times a day. Breathing is a vital process by which you take oxygen into the blood.
You are engineering marvel of the creator designed for living well ;
You are a marvelous creation by the creator. All the discoveries made by the man are created as a thought in our brain. Thoughts transform into reality. Your brain is more than a super computer. You have an amazing capacity to fight the disease and rejuvenate the body. Whatever you are searching elsewhere is within you. By looking elsewhere you distanced from the creator. You are ignorant of the power within you. Science proved that it is not the genes or the DNA, but your beliefs which are responsible for your behavior and destiny. Discover this innate capacity, explore and experience it.
The purpose of this article is not to explain the details of human body systems. The purpose is to make you realize the greatness of our body design and its amazing capacity to recover or withstand.
Stress Management can improve the efficiency of human body systems.
human body system prime responsibility is Disease prevention
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Loving marriage and its intimate pleasures are the most vivid memories and exciting experiences in the lives of couple. But this ecstasy of relationship is being short lived and Love is disappearing in marriage relationships very soon. Majority couples are experiencing Loveless marriage in their lives and this change leading to divorce in certain cases.
The phrases like “I don’t love my spouse” ‘“My spouse not loving me” “It was a loveless marriage” are often reverberating from the people who are on the edge of divorce and the rate of divorce rising with alarming proportions. Lack of intimacy and lack of love are fundamental problems in relationships. Obviously, improving love or intimacy is the only solution. Let us find out the problems so that you can fix them up.
1.Lack of quality time for spending together intimately :
In the early days of a marriage couple attracts each other, which leads to an intimacy and joyful sexual relationship. However, over the period, kids come into their lives and Job responsibilities increases. An attraction between the couple won’t stay for a long period. Real love and understanding between the couple must be nurtured by each other before it impacts the marriage relationship.
Marriage is most important, intimate, fulfilling and enduring relationship. To sustain and enjoy this relationship couple must carve out quality time very often to spend together. They may go for a morning walk, short weekend tours etc. They can explore good number opportunities if they intended so.
None of the relationships should overtake marriage relationship. The happy couple often recollects their sweet memories and celebrates creatively. This change of giving importance to the marriage relationship is the foundation of loving marriage.
2.Love is not begging:
Love is not anticipation from others. Love is something which we give to others. As a parent we give love to our children. Giving love generates happy chemicals in our body. It gives pleasure and satisfaction. The secret of loving marriage is giving love rather than expecting it.
3.Loving marriage relationship is unique:
Relationship involved in a marriage is unique and should not be equated with other relations. In loving marriage, couple live for themselves. explores and experiment the depths of intimacy. They don’t allow others to influence and affect their relationship
4.Jealousy and Judgmental:
Partners in the marriage relationship are not competitors. Their relation is rather complementary. Unfortunately, many couples forget this commonsense and subject their relationship with comparison and competition. Loving couple appreciates each other. Any small effort is complimented. Each other progress is shared and celebrated by another partner. This small change brings vitality and strengthens their relationship.
5.Criticism and sarcastic remarks:
Criticism and sarcastic words put emotional flooding on the partner and generates counter criticism. Such events are red signals in the relationship. Unless the criticism is replaced with encouragement and appreciation, the situation will not come to normal. Forgiveness and flexibility neutralize badly changed atmosphere.
6.Marriage is an agreement to disagree, but not an agreement to agree :
Marriage is an acknowledgment of gender difference and their innate emotions. Men and women are quite different in biology and its emotions. Their emotional chemistry varies and it was designed for perfect parenting. The couple who forgets this common sense fell into conflicting situations. They need emotional fine-tuning to balance the chemistry. All the emotional disturbances in a married relationship are results of three un fulfilling deepest needs i.e. to be loved, to be respected and fear of abandonment. Fulfillment of these needs by each other sustains loving marriage relationship.
The Enemy responsible for Disruption of loving Marriage.
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